DAM vs BAM: What's the difference between Digital and Brand Asset Management?

Discover the difference between Digital Asset Management (DAM) and Brand Asset Management (BAM) in our latest blog post. Learn how BAM can help you maintain a consistent brand presence and increase revenue by 33%. Find out if you need a dedicated BAM system or if your DAM platform can support BAM.

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Exploring the ResourceSpace-Adobe integration

Introducing the ResourceSpace-Adobe integration! Say goodbye to the hassle of downloading and reuploading digital assets for editing. Our Adobe plugin, Adobe Link, allows you to edit assets directly in InDesign and Photoshop, saving the edited file back into ResourceSpace. Streamline your workflow and avoid issues with duplicates and outdated assets.

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How could AI and DAM work together?

Discover how AI and DAM can work together to enhance content creation and streamline processes. From automated AI tagging to speech-to-text conversion, these advancements in technology are revolutionizing the Digital Asset Management space. Find out how AI can improve efficiency and ensure brand consistency in this insightful article.

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Why ResourceSpace is perfect for... product marketing

ResourceSpace is the ideal Digital Asset Management (DAM) platform for product marketing. With everything stored in a central location, it ensures brand consistency and reduces the chances of using outdated imagery. This eliminates the risk of mismatches between expectation and reality, leading to returns or bad reviews.

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How Content Management & Digital Asset Management differ

We explain the key differences between Content Management Systems (CMS) and Digital Asset Management (DAM) systems. While a CMS helps you arrange media on your website, a DAM system enables easy asset management, distribution, and versioning. Discover how these two systems serve different purposes in our latest blog post.

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Promoting museum collections on social media beginner's guide

We'll show you how to effectively use social media to promote your museum and engage with audiences. Learn how to audit your current platforms, optimize your branding, and utilize features like TripAdvisor reviews and Facebook's Shop feature. Don't miss out on this beginner's guide to promoting museum collections on social media!

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ResourceSpace & BrandStencil: print & ready-made materials for the British Red Cross

We partnered with BrandStencil to provide the British Red Cross with a fully integrated solution for their brand platform. This allowed them to easily create and order print materials while maintaining brand consistency. Read the full story on the BrandStencil website.

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5 benefits of ResourceSpace for remote teams

We understand the challenges of managing remote teams and ensuring brand consistency. That's why we've developed ResourceSpace, a web-based digital asset management system that allows your remote workers to access, manipulate, and share digital assets from anywhere. With features like integration with your existing SSO solution and efficient functionality in areas with restricted bandwidth, ResourceSpace is the perfect solution for managing your remote creative department.

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Keeping brand consistency with franchises

Maintaining brand consistency is crucial for franchises to ensure a consistent customer experience and long-term success. Inconsistent experiences can cause buyers to question the quality of the brand, costing revenue in the long run. Franchises need to apply current branding on everything from signage to staff uniforms to reinforce the company's marketing message. Communication and training are essential to ensure franchises uphold brand best practices.

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Brand development: How to keep sales material consistent

Ensure brand consistency in sales material by creating guidelines that cover logo positioning, colour schemes, fonts, and tone of voice. Define the process for sales asset creation and use templates to make it easier for sales teams to access and use on-brand content. Store and share assets on a single platform for convenience and efficiency.

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Protecting corporate identity: common issues brands face

Protecting your corporate identity is crucial for maintaining brand consistency and avoiding confusion. From logos to social media pages, having systems in place to ensure everything is in sync is essential. Learn how to develop and maintain brand guidelines to protect your corporate identity with our free guide.

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ResourceSpace in Gartner's 2019 Market Guide for Digital Asset Management

We are thrilled to announce that ResourceSpace has been included in Gartner's Market Guide for Digital Asset Management, a prestigious recognition. The guide provides valuable insights into the capabilities and differentiation of DAM solutions, as well as current market trends and recommendations for marketing leaders. With the increasing need for orchestrated content development and storage, the challenge of time constraints for creative teams, and the expectation of brand consistency from consumers, a DAM system like ResourceSpace can help marketers navigate these complexities and meet their content development demands efficiently.

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What is Brand Asset Management?

At ResourceSpace, we understand the importance of maintaining brand consistency. That's why we've written a complete guide to developing your brand guidelines, including tips on managing use of your brand guidelines and rebranding. Learn how to effectively manage your brand assets and ensure they are easily accessible to your team members.

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Could DAM software innovate your approach to product marketing?

Could DAM software revolutionize your product marketing? Many companies struggle with managing campaign assets and rolling out new materials. By implementing Digital Asset Management (DAM) software, companies can simplify campaign development by centralizing file sharing, standardizing templates, improving feedback processes, and enabling secure collaboration. However, not all DAM software solutions are designed for product marketers, so careful research is necessary.

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5 ways DAM supports better brand consistency

At ResourceSpace, we understand the importance of brand consistency and the challenges organizations face in maintaining it. That's why we believe that implementing Digital Asset Management (DAM) software is crucial. With DAM, all assets are centrally stored and accessible from anywhere, making it easier for teams to find and use the latest documents and campaign materials. DAM also allows for easy sharing of documentation and feedback, ensuring the right materials are being used. Additionally, user access can be controlled and restricted, providing added security. Discover how DAM can support better brand consistency in our latest article.

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How can better Digital Asset Management help charities?

Investing in Digital Asset Management (DAM) software can revolutionize the way charities run and market their organization. By streamlining digital content storage and access, charities can ensure brand consistency, prevent valuable assets from getting lost, and easily access and use images and documents for campaigns and updates. DAM software also allows for remote access and tailored user access, making it a critical tool for charities.

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Whitepaper: 6 signs you need DAM software

Discover the 6 signs that indicate you need DAM software in our latest whitepaper. From trouble locating files to inconsistent branding, we'll help you identify the areas in your creative process that could benefit from a Digital Asset Management system. Download the whitepaper for free and gain a fresh perspective on how to focus less on asset admin and more on being creative.

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