Posts in 2019
5 top brands polarise opinion to popularise
18th January 2019
In an increasingly crowded global marketplace it is crucial to stand out from your competitors and polarised brand positioning can be a valuable tool in achieving this. As the saying goes, "no publicity is bad publicity", and here we look at five companies who have used polarised positioning and the impact it has had on their brand.
8 ways manufacturers use their DAM to save time and money
4th January 2019
In his essay of 1748 "Advice To a Young Tradesman", Benjamin Franklin wrote "Time is money", a concept as old as commerce itself. Yet never has that been more true than today, which is why many manufacturers across the globe are using digital asset management systems to ensure they can access and share their key product information quickly and securely.
Latest News
5 top brands polarise opinion to popularise18th January 2019
8 ways manufacturers use their DAM to save time and money
4th January 2019
3 brand positioning challenges posed by Brexit
24th December 2018
5 methods global car manufacturers used for brand positioning in 2018
17th December 2018
Building a business case for DAM
30th October 2018