Posts in 2019
4 Ways Brands Used Guerrilla Marketing For Positioning
4th March 2019
Defined as "actions or activities performed in an impromptu way, often without authorization", guerrilla marketing tactics are becoming increasingly popular and are creating some memorable publicity moments.
New users Autumn/Winter 2018
1st February 2019
It's been another season of growth for us at ResourceSpace with new clients joining from across all sectors.
5 top brands polarise opinion to popularise
18th January 2019
In an increasingly crowded global marketplace it is crucial to stand out from your competitors and polarised brand positioning can be a valuable tool in achieving this. As the saying goes, "no publicity is bad publicity", and here we look at five companies who have used polarised positioning and the impact it has had on their brand.
8 ways manufacturers use their DAM to save time and money
4th January 2019
In his essay of 1748 "Advice To a Young Tradesman", Benjamin Franklin wrote "Time is money", a concept as old as commerce itself. Yet never has that been more true than today, which is why many manufacturers across the globe are using digital asset management systems to ensure they can access and share their key product information quickly and securely.