4 Ways Brands Used Guerrilla Marketing For Positioning
4th March 2019
Defined as "actions or activities performed in an impromptu way, often without authorization", guerrilla marketing tactics are becoming increasingly popular and are creating some memorable publicity moments.
New users Autumn/Winter 2018
1st February 2019
It's been another season of growth for us at ResourceSpace with new clients joining from across all sectors.
5 top brands polarise opinion to popularise
18th January 2019
In an increasingly crowded global marketplace it is crucial to stand out from your competitors and polarised brand positioning can be a valuable tool in achieving this. As the saying goes, "no publicity is bad publicity", and here we look at five companies who have used polarised positioning and the impact it has had on their brand.
8 ways manufacturers use their DAM to save time and money
4th January 2019
In his essay of 1748 "Advice To a Young Tradesman", Benjamin Franklin wrote "Time is money", a concept as old as commerce itself. Yet never has that been more true than today, which is why many manufacturers across the globe are using digital asset management systems to ensure they can access and share their key product information quickly and securely.
3 brand positioning challenges posed by Brexit
24th December 2018
Brexit has become an all-encompassing, ever present issue for many businesses. One of the greatest concerns remaining the uncertainty over whether the UK will transition out of the EU in an orderly fashion, or crash out uncontrollably on March 29th 2019.
5 methods global car manufacturers used for brand positioning in 2018
17th December 2018
Positioning of a brand is a complex and ongoing process, which requires a multitude of marketing skill and a robust brand asset management solution. This week we've been researching the different methods that some of the global car manufactures are using to help position their brands effectively online.
Building a business case for DAM
30th October 2018
You know that a Digital Asset Management System is the way forward for your organisation. You've read all about the features and benefits that DAM can bring to your operations. You've recognised the need to improve efficiencies. And you're confident a DAM System can transform your processes for the better.
Guest blogger: Jon Hicks on upgrading ResourceSpace UI
20th September 2018
I'm Jon Hicks and I'm a graphic designer that goes by the name HICKS (https://hicksdesign.co.uk). While my experience is broad, I particularly enjoy identity work (Firefox, Shopify, Mailchimp), iconography (Spotify and Skype) and interface design (Opera Browser). In fact, I redesigned the ResourceSpace logo two years ago, and have been working with them on other design needs ever since.
Version 8.6 - styling options, improved UI, image bank search
18th September 2018
Proudly announcing the latest release of ResourceSpace, version 8.6, including a revamped look and feel with even more customisation options, improved security and remote image bank search, and many other new features and enhancements.
New users summer 2018
28th August 2018
The last three months have seen very exciting growth for us as ResourceSpace extends adoption across our key markets.