ResourceSpace has changed the way the DEC uses content, making it much easier for us to quickly make assets available both internally and externally during our emergency appeals.
Why ResourceSpace will never be acquired - and why it matters
31st August 2022
We recently came across an article by DAM expert Ralph Windsor discussing the trend of DAM software vendors being acquired. Windsor explains why this is happening and why it matters to DAM users. He highlights the challenges of DAM migrations and the potential impact on users when their vendor is acquired. Read the full article to understand why ResourceSpace will never be acquired and why this is important for our customers.
How to undertake a rebrand successfully
11th December 2019
We understand that a rebrand can be both exciting and stressful. To ensure a successful rebrand, it's important to have a good understanding of your current branding and how it can be incorporated into the new designs. Research is key - consider your mission statement, company story, and how your branding connects with your customers. Don't forget to think about the impact on SEO and how to counteract any negative outcomes.
5 top brands polarise opinion to popularise
18th January 2019
Discover how polarised brand positioning can be a valuable tool in standing out from competitors, as we explore five top brands that have used this strategy to their advantage. From Ryanair's controversial CEO to Nike's association with scandal-ridden athletes, these companies prove that sometimes, no publicity is bad publicity.
Brand positioning challenges posed by Brexit
24th December 2018
As Brexit looms, businesses are preparing for the challenges it poses to brand positioning. With no finalized trade deal, companies must consider how their brand will translate globally. Avoid costly mistakes by ensuring your brand name translates well to other languages and by thinking ahead to potential rebranding needs.