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5 top brands polarise opinion to popularise
18th January 2019
Discover how polarised brand positioning can be a valuable tool in standing out from competitors, as we explore five top brands that have used this strategy to their advantage. From Ryanair's controversial CEO to Nike's association with scandal-ridden athletes, these companies prove that sometimes, no publicity is bad publicity.
Brand positioning challenges posed by Brexit
24th December 2018
As Brexit looms, businesses are preparing for the challenges it poses to brand positioning. With no finalized trade deal, companies must consider how their brand will translate globally. Avoid costly mistakes by ensuring your brand name translates well to other languages and by thinking ahead to potential rebranding needs.
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