The team at ResourceSpace have been a joy to work with, helping us manage what could've been a really difficult transition every step of the way.
4 ways brands used guerrilla marketing for positioning
4th March 2019
Discover how brands like Duracell and PaddyPower used guerrilla marketing tactics to create memorable and attention-grabbing campaigns, extending their reach and generating buzz without extra cost.
5 top brands polarise opinion to popularise
18th January 2019
Discover how polarised brand positioning can be a valuable tool in standing out from competitors, as we explore five top brands that have used this strategy to their advantage. From Ryanair's controversial CEO to Nike's association with scandal-ridden athletes, these companies prove that sometimes, no publicity is bad publicity.
Brand positioning challenges posed by Brexit
24th December 2018
As Brexit looms, businesses are preparing for the challenges it poses to brand positioning. With no finalized trade deal, companies must consider how their brand will translate globally. Avoid costly mistakes by ensuring your brand name translates well to other languages and by thinking ahead to potential rebranding needs.
5 methods car manufacturers used for brand positioning in 2018
17th December 2018
Discover the 5 methods car manufacturers used for brand positioning in 2018, including the importance of search engine optimization (SEO) and the potential missed opportunities for traffic and conversions. Find out how investing in SEO can have a positive impact on engagement, sales, and conversions for your brand.
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