New features in ResourceSpace 10.5

Unveiling the new features in ResourceSpace 10.5. Discover our innovative Brand Guidelines area and expanded Open AI image editing capabilities.

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Managing Font Risk with Digital Asset Management

Are you aware of the implications of 'font risk'? Find out more about this often misunderstood issue, and how a DAM can help you manage it.

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How to brief a graphic designer effectively

Learn how to effectively brief a graphic designer in order to get high-quality work. A graphic design brief should include technical details, target audience, purpose, style requirements, budget, deadline, and deliverables. Follow the six steps provided to create a clear and comprehensive brief.

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How to leverage user-generated content to promote products

Leveraging user-generated content (UGC) can lead to higher engagement and increased trust with your audience. UGC allows customers to provide feedback and share information with their communities, expanding your reach effortlessly. Negative comments can also be turned into opportunities for improvement and building customer trust. Learn how to harness the power of UGC in our latest blog post.

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Strategies for maintaining brand consistency across franchises

Maintaining brand consistency is crucial for franchises to ensure a consistent customer experience and long-term success. Inconsistent experiences can cause buyers to question the quality of the brand, costing revenue in the long run. Franchises need to apply current branding on everything from signage to staff uniforms to reinforce the company's marketing message. Communication and training are essential to ensure franchises uphold brand best practices.

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Maintaining consistency in sales materials for brand development

Ensure brand consistency in sales material by creating guidelines that cover logo positioning, colour schemes, fonts, and tone of voice. Define the process for sales asset creation and use templates to make it easier for sales teams to access and use on-brand content. Store and share assets on a single platform for convenience and efficiency.

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Protecting Corporate Identity: Key Challenges and Solutions

Protecting your corporate identity is crucial for maintaining brand consistency and avoiding confusion. From logos to social media pages, having systems in place to ensure everything is in sync is essential. Learn how to develop and maintain brand guidelines to protect your corporate identity with our free guide.

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Damaged goods: Avoid brand disasters with the use of DAM software

Protect your brand from damaging incidents or campaigns with the use of DAM software. With brand asset management software, you can ensure that everyone in your organization is aware of your brand strategy and image, and that only approved and relevant assets are being used. Read our article to learn more about how DAM software can save your brand's reputation.

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