DAM vs BAM: What's the difference between Digital and Brand Asset Management?

Discover the difference between Digital Asset Management (DAM) and Brand Asset Management (BAM) in our latest blog post. Learn how BAM can help you maintain a consistent brand presence and increase revenue by 33%. Find out if you need a dedicated BAM system or if your DAM platform can support BAM.

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Brand Positioning Strategies of Global Car Manufacturers

Discover 5 methods car manufacturers use for brand positioning, including the importance of search engine optimisation (SEO) and the potential missed opportunities for traffic and conversions.

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Could DAM software innovate your approach to product marketing?

Could DAM software revolutionize your product marketing? Many companies struggle with managing campaign assets and rolling out new materials. By implementing Digital Asset Management (DAM) software, companies can simplify campaign development by centralizing file sharing, standardizing templates, improving feedback processes, and enabling secure collaboration. However, not all DAM software solutions are designed for product marketers, so careful research is necessary.

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5 ways DAM enhances brand consistency

At ResourceSpace, we understand the importance of brand consistency and the challenges organizations face in maintaining it. That's why we believe that implementing Digital Asset Management (DAM) software is crucial. With DAM, all assets are centrally stored and accessible from anywhere, making it easier for teams to find and use the latest documents and campaign materials. DAM also allows for easy sharing of documentation and feedback, ensuring the right materials are being used. Additionally, user access can be controlled and restricted, providing added security. Discover how DAM can support better brand consistency in our latest article.

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Damaged goods: Avoid brand disasters with the use of DAM software

Protect your brand from damaging incidents or campaigns with the use of DAM software. With brand asset management software, you can ensure that everyone in your organization is aware of your brand strategy and image, and that only approved and relevant assets are being used. Read our article to learn more about how DAM software can save your brand's reputation.

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